Thinkbox: TV + Mobile: up close and personal (17th November 2011)

TV + Mobile: up close and personal

Welcome to our streaming page for TV + Mobile: up close and personal.

If you weren't able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here.

You can of course watch the whole thing, or just move the play head to the bit you want to view based on the timings below.

About this event

On Thursday 17 November at the Soho Hotel, We explored all things TV and mobile, from the different ways people can watch TV on mobile devices to how viewers are using broadcast TV with mobile, to chat, play, control - and even respond directly to TV ads. We gave an update on all the commercial opportunities available now and in the near future of mobile TV and explored what some advertisers are already doing with the 2 screen TV world.

Contributors included Peter Sells, Head of Mobile at BBH, Anthony Rose from Zeebox, Louise Brown, Head of Cross Platform Commissioning at Channel 4, Oli Newton, Head of Emerging Platforms from Starcom MediaVest Group plus three of the TV companies' commercial experts: Ed Couchman from Channel 4, Richard Hicks from ITV and Tim Hussain from Sky.


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Your morning online viewing schedule

00:00:00 – 00:11:40
Introduction – part 1: TV on mobile
Tess Alps, CEO, Thinkbox.
00:11:41 – 01:12:17
TV to go
Ed Couchman, Commercial Controller, Future & Digital Media Advertising from Channel 4, Richard Hicks, Head of Mobile from ITV and Tim Hussain, Head of Platform Development & Partnerships at Sky gave us a clear overview of the availability of watching their TV channels and content on mobile devices and the different advertising opportunities in and around them.
01:12:18 – 01:32:27
Q&A with the broadcasters
01:32:33 – 01:54:40
Social TV
Anthony Rose, Co-founder and CTO from Zeebox shared his approach to ‘Social TV’.
01:54:41 – 02:20:26
Panel session
Vicky Taylor, Commissioning Editor, New Media, News and Current Affairs at Channel 4, Anthony Rose from Zeebox and Peter Sells from BBH and Oli Newton, Head of Emerging Platforms at Starcom Mediavest Group sat down with Tess Alps from Thinkbox.
 
Event close.