Thinkbox Live

This event was not only designed for the charity and not-for-profit sector, but also for commercial brands who are looking to add an ethical or sustainability dimension to their communications. We’ll also shared some new research into how people respond to charity and government advertising.

Our lineup included: Jude Bridge, Marketing Director of Save the Children, and Jon Forsyth, Founding Partner of Adam & Eve/DDB shared their experience of using TV from DRTV ads to creating a primetime TV series. Joanna Williams, Business Director of PHD, took us through a brief history of the innovative planning behind the British Heart Foundation use of TV, most recently seen in the creation of contextual advertising around the Coronation Street storyline. Wendy Proctor, Deputy Director of the Cabinet Office Shared Communications Service was joined by Lucy Jewitt, Senior Campaign Manager of the Department for Transport, and discussed how the government uses TV advertising to change behaviour.

Finally, we examined how commercial brands can successfully use TV to communicate their positive social messages.  An expert panel, that included Cilla Snowball, CBE, Group Chairman and Group CEO of AMV BBDO, Martin Stead, Marketing Director of EDF Energy and Chris Arnold, Creative Partner of Creative Orchestra, shared their experience and gave their top tips on using TV for good. If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here.

You can of course watch the whole thing, or just move the play head to the bit you want to view based on the timings below.

Click here to download a copy for Neil Mortensen’s slides from the day.

Your login to watch a stream is not the same as your Thinkbox Website login. A nuisance, we know, but unfortunately it’s another one of those technical things. If you’ve accessed one our streams before, and remember your streaming login details, you can of course use these. But if you can’t remember this, or don’t have one anyway, you can just make up a login on the spot and you’re in.

Your login to watch a stream is not the same as your Thinkbox Website login. A nuisance, we know, but unfortunately it’s another one of those technical things. If you’ve accessed one our streams before, and remember your streaming login details, you can of course use these. But if you can’t remember this, or don’t have one anyway, you can just make up a login on the spot and you’re in.