TV: doing good

This event was not only designed for the charity and not-for-profit sector, but also for commercial brands who are looking to add an ethical or sustainability dimension to their communications. We’ll also shared some new research into how people respond to charity and government advertising.

Our lineup included: Jude Bridge, Marketing Director of Save the Children, and Jon Forsyth, Founding Partner of Adam & Eve/DDB shared their experience of using TV from DRTV ads to creating a primetime TV series. Joanna Williams, Business Director of PHD, took us through a brief history of the innovative planning behind the British Heart Foundation use of TV, most recently seen in the creation of contextual advertising around the Coronation Street storyline. Wendy Proctor, Deputy Director of the Cabinet Office Shared Communications Service was joined by Lucy Jewitt, Senior Campaign Manager of the Department for Transport, and discussed how the government uses TV advertising to change behaviour.

Finally, we examined how commercial brands can successfully use TV to communicate their positive social messages.  An expert panel, that included Cilla Snowball, CBE, Group Chairman and Group CEO of AMV BBDO, Martin Stead, Marketing Director of EDF Energy and Chris Arnold, Creative Partner of Creative Orchestra, shared their experience and gave their top tips on using TV for good. If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here.

You can of course watch the whole thing, or just move the play head to the bit you want to view based on the timings below.

Click here to download a copy for Neil Mortensen’s slides from the day.


What’s my login?

Your login to watch a stream is not the same as your Thinkbox Website login. A nuisance, we know, but unfortunately it’s another one of those technical things. If you’ve accessed one our streams before, and remember your streaming login details, you can of course use these. But if you can’t remember this, or don’t have one anyway, you can just make up a login on the spot and you’re in.


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What’s my login?

Your login to watch a stream is not the same as your Thinkbox Website login. A nuisance, we know, but unfortunately it’s another one of those technical things. If you’ve accessed one our streams before, and remember your streaming login details, you can of course use these. But if you can’t remember this, or don’t have one anyway, you can just make up a login on the spot and you’re in.


Your on-demand sessions include

00:00:00 - 00:35:24
TV: a positive force
Tess Alps, Executive Chair of Thinkbox, explored how TV’s strengths can do us all good.
00:35:24 - 00:49:10
Moving people
Neil Mortensen, Research and Planning Director of Thinkbox, unveiled new research into the role of media in persuading people to change their behaviour.
00:49:10 - 01:11:11
From the heart
Joanna Williams, Business Director of PHD, shared the planning approach behind various campaigns in recent years for British Heart Foundation and its innovative use of TV.
01:11:11 - 01:35:28
Born to Shine
Lindsey Clay, Managing Director of Thinkbox, sat down with Jude Bridge, Marketing Director of Save the Children, and Jon Forsyth, Founding Partner of Adam & Eve/DDB and talked about their experience of using TV from DRTV ads to creating a primetime TV series.
01:35:28 - 02:02:38
Driving behaviours
Wendy Proctor, Deputy Director of the Cabinet Office Shared Communications Service joined by Lucy Jewitt, Senior Campaign Manager of Department for Transport, discussed how the THINK! campaign uses TV to help reduce risky behaviour on the roads.
02:02:38 - 03:06:44
Making good money
What’s the best way for commercial brands to enhance their profits while also making a positive social impact? Three leading practitioners - Cilla Snowball, CBE, Group Chairman and Group CEO of AMV BBDO, Martin Stead, Marketing Director of EDF Energy and Chris Arnold, Creative Partner of Creative Orchestra – shared their experiences and gave their top tips on using TV for good.