Tellyporting: a look at the new TV platforms

Welcome to our streaming page for Tellyporting: a look at the new TV platforms

About this event

Throughout the morning we will be investigating the emerging platforms for distribution of TV content and how they are affecting the nature of TV viewing and advertising. We will also be unveiling Thinkbox’s exclusive new research from Decipher - presented by Nigel Walley - where families will be tellyported into the near future of TV with the latest TV technologies. We’ll hear from top TV experts such as Richard Lindsay-Davies, Director General of the Digital Television Group and Brian Lenz, BSkyB’s Director of Product Design & Innovation, who will debate what this all means for the future of TV advertising.

Below you can see who is talking about what and at what time, so you can plan your online viewing.

What’s my login?

Your login to watch a stream is not the same as your Thinkbox Website login. A nuisance, we know, but unfortunately it’s another one of those technical things. If you’ve accessed one our streams before, and remember your streaming login details, you can of course use these. But if you can’t remember this, or don’t have one anyway, you can just make up a login on the spot and you’re in.

Your morning’s online viewing schedule

00:00:00 – 00:04:30

Hello and Welcome
Tess Alps, CEO of Thinkbox will introduce the morning

00:04:31 – 00:54:50

Tellyporting
Hamish McPharlin, Director of Research from Decipher will unveil the exclusive research commissioned by Thinkbox, where we find out how families’ viewing behaviour is affected when they are ‘tellyported’ into the future with the latest TV technologies.

00:54:51 – 01:30:40

Reflections on time travel
David Brennan, Thinkbox’s Research & Strategy Director will be sitting down with Nigel Walley, Managing Director of Decipher to reflect upon the findings from the research.

01:30:41 – 01:52:29

Coffee Break for those at the event / half time show for our online viewers.
In travelling to TV’s near future, we thought we’d also take a look back in time during the coffee break, when you can watch our latest effectiveness film which we have put together with the IPA: how 'Every little helps'; was a big help to Tesco. It tells of the radical transformation of Tesco’s fortunes from lack-lustre number two to Britain’s largest retailer, and of advertising’s essential role in making these changes meaningful to consumers and other stakeholders alike. The original case study at the heart of this film has been voted by past conveners as one of the very best case studies from 30 years of the IPA Effectiveness Awards and is well worth a look.

01:52:30 – 02:06:59

Creative liberation
Uktu Can, Creative Director from Mint Digital will be sharing some thoughts on the creative opportunities emerging from this new TV landscape.

02:07:00 – 02:48:45

Delivering TV’s future
We discuss Decipher’s findings with a group of experts closely involved in new forms of TV. The panel includes Richard Lindsey- Davies, Director General of The Digital Television Group, Tim Forrest, Planning Director from OMD UK, Sarah Rose, Commercial & Business Development Director from Channel 4 and Griff Parry, Director of On-demand from BSkyB, chaired by Tess Alps from Thinkbox.

02:48:46 – 03:12:41

Q&A

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