Watch “New to TV? A guide to successful TV advertising” on demand

Overview

We all know the transformative effect that a TV campaign can have on the fortunes of a brand. But getting started can seem somewhat daunting if your brand has never advertised on TV before. This half day event was designed for anyone involved in either a “New to TV brand” or equally in a brand returning to TV after an absence.

Our TV industry experts talked us through the process and addressed key questions such as: Why TV? How do I know it will be effective? What benefits can I expect and in what sort of time frame? How can I get the best creative solution? What are the different media planning approaches I can employ to best answer my objectives and can I still achieve success if I only have a small budget?

We heard from a range of industry experts from TV companies, media agencies and creative agencies and there was also the opportunity to learn from the experience of other first time on TV advertisers. Whether an experienced TV advertiser working on a new brand or someone who has never worked on a TV campaign before, this event was designed to provide just the information and inspiration needed.

If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here.

You can of course watch the whole thing, or just move the play head to the bit you want to view based on the timings below.

The live sessions will include:

00.00 – 06.54

Introduction
Lindsey Clay, Marketing Director of Thinkbox introduced the topics for the morning and gave us an update on TV today.

06.54 – 38.00

Why TV? The power of TV advertising
Zoe Fuller, Head of Planning at Thinkbox will be outlining the reasons why TV advertising remains the most effective medium.

38.00 – 59.30

Working with the rules
Ayesha Labrom, Training Manager from Clearcast takes us through the rules and regulations that we need to bear in mind when getting an ad on TV.

59.30 – 01.27.30

Pets at Home: first time success
Breffni Walsh, Marketing Director of Pets at Home, Gavin Jones, Planning Director of EGS and Barry Cook, Founder of Krow Communications talked to Tess Alps, CEO of Thinkbox about the learnings from the recent highly successful Pets at Home TV campaign and explored the process of getting a brand on TV for the first time.

01.27.30 – 01.52.00

Break: However for our online viewers, there was a 25 minute show featuring Thinkbox’s new Dogs Home ad, a behind the scenes film of the making of our ad plus a collection of the very best animal magic TV ads.

01.52.00 – 02.28.30

Approaches to TV planning on a small budget
Leon Barnett, Group Account Director (Business Development) from ITV and Chris Braithwaite, Strategic Sales Group Manager from Channel 4 ran through some TV planning techniques which advertisers can consider if they want to get on TV, even with a small budget and shared some examples.

02.28.30 – 03.09.00

Getting creative
The creative development process for TV advertising can seem somewhat daunting for first time advertisers. We convened a panel of experts to guide you through this process with some tips and advice on cost effective approaches for you to consider. The panel included: Charity Charity, Global Creative Director, Saatchi & Saatchi, Charles Crisp, Head of TV, The Red Brick Road and Danny Fleet, Managing Director, Hotspur and Argyle TV. It was chaired by Lindsey Clay.

03.09.00 – 03.19.06

Q&A