TV on a Shoestring: big results from small budgets

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About this event

Thinkbox kickstarted the 2011 events programme with TV on a Shoestring: big results from small budgets. At this event we explored how even modest budgets on TV can deliver a big business impact for brands.

Even with less than £100k you can create significant business success using TV. Delegates were invited to hear the advice of TV experts and share the learnings from other small budget TV advertisers, all spending less than £500k. For big and small budgets alike, TV advertising is the best profit-driver, so this event was an unmissable the chance to find out how your business could benefit from its unparalleled effectiveness.

Your online viewing schedule

00:00:00 – 00:27:20
Why TV?
Lindsey Clay, Managing Director at Thinkbox
00:27:20 – 00:56:00
Planning tips
Zoe Fuller, Head of Planning at Thinkbox will be outlining how to approach TV planning on a low budget.
00:56:00 – 01:25:00
TV Advertiser case study: Karcher Pressure Washers
Nick Hurrell, Partner at HMDG and Phil Springall, Senior National Account Manager from Karcher will be talking to Lindsey Clay about their IPA Effectiveness winning case study.
01:25:00 – 01:53:30
Coffee break
01:53:30 – 02:24:00
Sponsorship and Content
Julia Jordan, Exec Director Business & Operations at UKTV will be explaining the low cost opportunities in sponsorship and content.
02:24:00 – 02:49:40
Inspiring creativity on a shoestring
Ed Morris, Creative Partner at Rapier will share some inspiring examples of great value TV creative and talk about how limited budget does not necessarily mean limited creativity.
02:49:40 – 03:22:18
Expert panel Q&A
Panel includes: Jeremy Rainbird CEO from Addiction London, David Brennan, Research & Strategy Director from Thinkbox and Ed Morris from Rapier chaired by Lindsey Clay.
 
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