Thinkbox Live

People love TV, however they choose to view it. They love to talk about it and interact with it. So it makes sense for brands to strike partnerships with that TV content or to incorporate some of the attributes that make TV programmes so compelling into their own advertiser content. There are a growing number of ways to do this and throughout the morning, we will present the latest on how advertisers are benefiting from getting closer to content.

From the new discipline of product placement we’ll have consumer research, a round-up of the deals being done and an expert panel; we’ll get excited about how the growing trend of ‘2-screening’ is allowing brands to create engaging gaming content; and we’ll hear from how Waitrose’s content-led approach to their TV strategy has delivered handsomely in business results.

You’ll be hearing from an array of industry experts, including Caroline Clear from Manning Gottlieb OMD, Tony McDonnell from Monterosa, Roo Reynolds from Wieden & Kennedy, David Shore from Sky Media, and Sally Quick from UKTV.

If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here.

You can of course watch the whole thing, or just move the play head to the bit you want to view based on the timings below.

Your login to watch a stream is not the same as your Thinkbox Website login. A nuisance, we know, but unfortunately it’s another one of those technical things. If you’ve accessed one our streams before, and remember your streaming login details, you can of course use these. But if you can’t remember this, or don’t have one anyway, you can just make up a login on the spot and you’re in.