Watch 'The Truth about Youth: TV and young people' on demand
Welcome to our streaming page for The Truth about Youth: TV and young people
About this event
Thinkbox held this event at the Soho hotel on Wednesday 30th March 2011. Watch our on demand web-stream from the comfort of your desk.
At this event we launched our brand new research by Tuned-In that examines how TV fits into young people's tech-filled lives, their attitudes to viewing and the impact TV advertising has on them. Along with some great youth case studies and talks from industry experts, this is one to watch if you want to know about today’s TV and the younger generation.
This is a must-attend event if you want to know about TV and the younger generation.
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Your online viewing schedule
- 00:00:00 - 00:10:20
- Hello and Welcome
Lindsey Clay, Managing Director from Thinkbox introduces the topic of the morning and gives an update on where TV is today. - 00:10:21 – 00:29:50
- The truth about youth: what we know now
Zoe Fuller, Head of Planning from Thinkbox shares what we know about young people and their viewing habits. - 00:29:51 – 01:02:50
- O2 Load and Go
Lindsey Clay interviews Hamid Habib, Head of Strategy at ZenithOptimedia, Will Kemble-Clarkson, Senior Brand Manager from O2, and Niall Murdoch, Joint Managing Director from The Outfit on the innovative case study O2 Load and Go. - Coffee break
- 01:02:51 – 01:45:20
- The truth about youth: news just in
David Brennan, Research & Strategy Director from Thinkbox shares the results of our recent study commissioned from Tuned in. - 01:45:21 – 02:09:27
- Young people and content
Emma Tennant, Acting Director of Digital Channels and Acquisitions from ITV tells us how they commission and schedule programmes for young people and in particular look at ITV2. - 02:09:28– 02:54:29
- A view from other media
Tess Alps, CEO from Thinkbox talks to Boyd Hilton, TV Editor from Heat Magazine and David Parfect, UK Sales Manager from Facebook about what they know on young people and their relationship with TV. - Event Close