New to TV? A guide to successful TV advertising

On Wednesday 22 February at the Soho Hotel, London we heard from industry experts about the processes involved in getting on TV and from other advertisers who have recently taken their own brands on to TV. Our speaker line-up includes Fred Pego, Head of Brand Propositions from Avios; Ross Farquhar, Brand Leader from 101 Agency; Justin Tindall, Executive Creative Director from Leo Burnett; Chris Goldson, Strategic Engagement Director from ITV; Danny Peace, Agency Lead from Channel 4; Clare Belsten, Associate Director from Carat and Michael Haydon, Training Manager from Clearcast.

The event addressed key questions such as: Why advertise on TV? How do I know it will be effective? What benefits can I expect and when? How can I get the best creative solutions? What media planning approaches can I employ to meet my objectives? And can I still achieve success if I only have a small budget?

If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here.
You can of course watch the whole thing, or just move the play head to the bit you want to view based on the timings below.


What’s my login?

Your login to watch a stream is not the same as your Thinkbox Website login. A nuisance, we know, but unfortunately it’s another one of those technical things. If you’ve accessed one our streams before, and remember your streaming login details, you can of course use these. But if you can’t remember this, or don’t have one anyway, you can just make up a login on the spot and you’re in.


Your on-demand sessions include

00:00:00 - 00:04:34
Introduction
Lindsey Clay, Managing Director of Thinkbox introduced the morning and gave us an update on TV today.
00:04:34 - 00:31:00
What’s so good about TV anyway?
Lindsey Clay outlined the reasons why TV should be top of the consideration list for any advertiser.
00:31:00 - 00:54:20
Working with the rules
Michael Haydon, Training Manager from Clearcast guided us through the rules and regulations that we need to bear in mind when getting an ad on TV.
00:54:20 - 01:33:25
Avios: anything can fly
Fred Prego, Head of Brand Proposition from Avios and Ross Farquhar, Brand leader from 101 Agency and Clare Belsten, Associate Director from Carat sat down with Lindsey and discussed the learnings from the recent Avios launch campaign and explored the process of getting a brand on TV for the first time.
01:33:25 - 01:54:20
Break
01:54:21 - 02:20:00
Approaches to TV planning
Chris Goldson, Strategic Engagement Director from ITV talked through some TV planning techniques which advertisers can consider if they want to get on TV, even with a small budget.
02:20:00 - 02:38:53
Approaches to TV planning
Danny Peace, Agency Lead, from Channel 4 talked through some TV planning techniques which advertisers can consider if they want to get on TV, even with a small budget.

Also available from this event

Getting Creative with Justin Tindall
In this filmed session from our New to TV 2012 event, Justin Tindall, Executive Creative Director at Leo Burnett sets out some of the creative principals brands should adhere to when advertising on TV. For Justin, TV’s creative canvas is the closest thing to life that we have and is the thing that can conjure up the emotions of life better than anything else. This makes TV an extraordinarily powerful thing and creatively, a very exciting medium. Packed with great examples that have influenced him over the years, Justin’s talk on creative magic is a great watch, and one that will definitely leave you inspired.