On Friday 23 March at BAFTA, 195 Piccadilly we assembled some very big thinkers who gave us their view of what’s really working for brands and how to innovate without becoming a marketing fashion victim. Our impressive line-up included a keynote from Professor Byron Sharp, Director of the Ehrenberg-Bass Institute of South Australia and author of 2011’s top marketing book ‘How Brands Grow: What Marketers Don’t Know’. We also heard from Martin Weigel, Head of Planning at W+K Amsterdam, Richard Huntington, Director of Strategy at Saatchi & Saatchi London, Sue Unerman, Chief Strategy officer at MediaCom UK, Jon Goldstone, until recently Group Marketing Director of Premier Foods, Stuart Sullivan-Smith, Chief Strategy Officer of MEC Global, Jo Blundell, Chief Marketing Officer at Burger King, and Dominic Grounsell, Personal Marketing Director at RSA Group.
If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here.
You can of course watch the whole thing, or just move the play head to the bit you want to view based on the timings below.
Your login to watch a stream is not the same as your Thinkbox Website login. A nuisance, we know, but unfortunately it’s another one of those technical things. If you’ve accessed one our streams before, and remember your streaming login details, you can of course use these. But if you can’t remember this, or don’t have one anyway, you can just make up a login on the spot and you’re in.