 Online brands on TV: it's the business |
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Watch 'Online brands on TV: it's the business',
on demand
It’s now well-proven that TV and the internet have a special relationship, offering consumers the complete journey. Many online brands have used TV brilliantly to drive online responses. But TV offers more than just traffic and fame for online brands; it delivers the trust and stature that allows a brand to become a business. This morning event condensed the learning's we have from many research studies into how TV and online work together plus some new research into online brands on TV.
The sessions explored the varying techniques that online brands - and
offline brands that conduct part of their business online – can successfully
employ on TV, from sponsorship to advertorials. It also featured a range of
case studies that shone light onto how to launch an online brand on TV, how
to reposition an online brand and how to develop creative work that drives
the right business to your website.
If you weren’t able to come along or access our live webcast, you can catch
up with all the action by watching the event on-demand, right here.
The morning’s recording includes:
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Hello, Thanks for making the time to join us online to have a look at ‘Online Brands on TV: it’s the business’. This on-demand recording of the event will enable you to explore the special relationship between TV and the internet, including various techniques that online brands - and offline brands that conduct part of their business online – can successfully employ on TV. You can of course watch the whole thing, or just move the play head to the bit you want to view. |
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| 00:00:00 - 00:19:00 | Online brands and TV: market
context Lindsey Clay, Marketing Director, Thinkbox will introduce the topic for the morning. |
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00:19:00 - 01:03:00 |
TV Response David Brennan, Research & Strategy Director, Thinkbox will recap on what Thinkbox's recent response study told us about how online brands can best use TV to drive response. |
| 01:03:00 - 01:40:00 | The journey from TV to online Nicole Greenfield, Research Manager, Thinkbox and Di Tunney, Managing Director, The Best Organization will present a new piece of research which explores the different types of journeys consumers make between TV and online and how they lead to different kinds of brand activation. |
| 01:40:00 - 02:02:00 | Coffee
break for those at the venue. However, we have
a half-time show for our online viewers
– a premier, if you like – this being the latest film in
our Televisionaries series. Sara Bennison,
Marketing Communications Director, UK Retail Banking,
Barclays and Phil Georgiadis, CEO, Founding
Partner, Walker Media talk to us about the
Barclay’s Take One Small Step campaign. After
two years off air, Barclays launched themselves back
onto TV with a charming, quirky series of ads which are
all about helping people to take action when it comes to
their money. The campaign has been a spectacular
success. Of particular interest to today’s event is what
Sara and Phil have to say about the way the on-air ads
have driven response on line. Well worth a look. |
| 02:02:00 - 02:39:30 |
Building an
online brand Tess Alps, CEO, Thinkbox will provide some insights into how online brands can get the best out of TV by using it to create powerful brands for long-term business success. |
| 12.10 - 12.40 | Interview Lindsey Clay will interview Jason Stockwood about TV's role in the story of Match.com under his tenure and subsequently in the launch of Skyscanner.com. |
| 02:39:30 - 03:08:19 | Panel Session Nicki Hare, Managing Partner, Walker Media, Matt Booth, Head of UK Marketing, Betfair, Nick Darken, Creative Director, Albion and Kathryn Ellis, Planner, Karmarama, chaired by Lindsey Clay. |
| END | Event and
live webcast finishes. |
| Sounds
irresistible, doesn’t it? So why not make an appointment
to view. We hope to see you online on the day. In the meantime, if you have any queries, please contact Visha Naul on visha.naul@thinkbox.tv or 020 7630 2328. |
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Watch ‘Online brands
on TV: it’s the business’, on demand
This event took place at the Soho Hotel, London on Thursday 18 February and
explored the special relationship between TV and the internet, including various
techniques that online brands - and offline brands that conduct part of their
business online – can successfully employ on TV. If you weren’t able to come
along or access our live webcast, you can catch up with all the action by
watching the event on-demand, right here.
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