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Hello

Thanks for making the time to join us online for Me-TV; the future of on demand. This on-demand recording of the event will enable you to peer under the hood of on-demand TV services from the comfort of your own office, and uncover how on-demand is affecting the way we indulge in our favourite leisure pursuit - TV. You can of course watch the whole thing, or just move the play head to the bit you want to watch.

Your on-demand viewing will include:

09.30: Hello and welcome
Tess Alps, CEO, Thinkbox will give a brief overview of today’s technology landscape.
 
09.45: Me-TV: the future of on demand
Justin Gibbons, Founding Partner, Work Research and Neil Martin, Work Counts. Using a variety of qualitative and quantitative techniques, the research delves into the usage of and attitudes to online TV, the profile of users, their motivations for watching, the relationship between broadcast and online television and ultimately the viewer response to the different ad formats and the implications for the advertiser.
10.35: On demand commercial opportunities
Zoe Fuller, Planning Manager, Thinkbox will give an overview of what's available in the market on different broadcasters.
 
11.00: Coffee break for those at the venue. Exclusive half-time show for our online viewers. Includes the premiering of the latest film in our Televisionaries series, an Interview with Brian Sullivan, Managing Director of Sky's Customer Group. Brian is responsible for marketing, sales, product strategy and customer care across all consumer touch-points. He is right at the cutting edge of TV Technology and how consumers relate to it. In this film, Brian talks about a wide range product innovations at Sky and explores the role of on-demand and the future of its relationship with linear television. Well worth a look.
 
11.20: Addressing the future
Charlie Horrell, CEO, Packet Vision will outline the future possibilities of addressable advertising.
 
11.50: Multiplatform TV Planning
Paul Rowlinson, Investment Director, AV Media, Mindshare explores the TV planning opportunities for brands across multi platforms.
12.20: Digital Drive
Agostino Di Falco, VP, Director of Insight & Planning, Viacom Brand Solutions will run through Viacom's new study on the behaviours of 15 households when faced with the challenges of state of the art TV/PC equipment.
 
13.00: Event and live webcast finishes.

Sounds irresistible, doesn't it? So why make a nice cup of something and settle down to view.

Give us your thoughts

We hope you find the on-demand streaming of this event useful and inspiring. It's the first time we've done this and we would love some feedback and your thoughts for the future. If you could take a moment to drop us a line with any thoughts you have, we would be very grateful.

For example:

What did you think about the format of the day? How useful was the on-demand streaming for you? Did it work ok where you are? Do you have any suggestions for how we might change things in the future?

Or in terms of content, which subjects or speakers did you find particularly useful or enjoyable. Were there any areas that weren't covered that you would like to have heard about?

Do you have a question either about something specific you heard or more generally about TV?

Click to feedback

Thanks very much.

Me-TV: the future of on demand: on demand webcast

Here you can watch the event as it was streamed and also check out the order of the day, enabling you to find the on demand streamed session that takes your fancy and set up those moments when a cup of steaming Darjeeling will be just the thing.
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