 TV Technology: Boxing Clever |
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Watch 'TV Technology: Boxing Clever' on demand
This
free half-day event at the Soho Hotel, the latest in a series themed around
the liberating impact of new TV technologies, focussed on the wonders of the
multifarious smart boxes which sit in our living rooms, attached to the TV,
and which enhance our viewing in so many different ways; boxes which bring
flexibility and control to what we watch, on-demand TV, access to online
services, interactivity via red and green buttons and soon even the
possibility of addressable advertising.
A range of experts, including Nigel Walley from Decipher,
Olivier Binse from Deloitte, Sheila Byfield
from MindShare, Jeremy Tester from Sky Media,
Richard Oliver from UM, Mike Parker from Channel 4
and Peter Mossman from ITV, brought us up to date on the
very latest technological changes in this area, showed data on trends, made
predictions on how these changes might affect consumer behaviour and
explored the exciting new possibilities for advertisers.
The morning’s live broadcast includes:
| 00:00:00 | The development of TV
technology: an update David Brennan, Research & Strategy Director from Thinkbox will introduce the topic of the day, setting the scene for the current and planned developments for all the clever boxes delivering TV in the home. |
|
00:27:00 |
Deloitte’s crystal ball Olivier Binse, Senior Manager Strategy, Telecoms and Media from Deloitte, will be sharing highlights from their recent authoritative media and technology predictions. |
| 00:51:31 | Pressing buttons Peter Mossman, Head of Production from ITV will be looking at the latest developments in interactive broadcast television and how advertisers, broadcasters and viewers are benefitting from them. |
| 01:22:00 | Coffee break for those at the venue. |
| 01:22:00 |
What’s next? David Brennan introduces the second half of the morning |
| 01:34:00 | The 3 screen world Sheila Byfield, Business Planning Leader from Mindshare will be presenting the results of their recent ‘3 Screens’ research which examined the evolving roles of the TV set, PC/laptops and mobiles and the growing phenomenon of multi-tasking. |
| 02:08:00 | Addressing the future Nigel Walley, Managing Director of Decipher will give an overview of the current plans for addressable TV advertising in the |
| 02:17:00 | Panel session Chaired by Nigel Walley this panel will discuss the market implications of addressable TV advertising and other new TV advertising technologies. The panel includes: Richard Oliver Managing Partner from UM, Rachel Bristow, Marketing Comms & Buying Director from Unilever, Mike Parker, Head of Strategic Sales & Marketing from Channel 4 and Jeremy Tester, Communications Director from Sky Media. |
| 02:41:54 | Q&A |
| 02:48:37 | End of live broadcast |
| Sounds
irresistible, doesn’t it? So why not make an appointment
to view. We hope to see you online on the day. In the meantime, if you have any queries, please contact Visha Naul on visha.naul@thinkbox.tv or 020 7630 2328. |
Boxing Clever
At this free morning event, on Thursday 11 March at the Soho Hotel, Thinkbox presented the latest in a series themed around the liberating impact of new TV technologies. The focus was on the wonders of the multifarious smart boxes which sit in our living rooms, attached to the TV, and which enhance our viewing in so many different ways; boxes which bring flexibility and control to what we watch, on-demand TV, access to online services, interactivity via red and green buttons and soon even the possibility of addressable advertising.
EVENT SERIES
17th November 2011
TV + Mobile
16th November 2010
Tellyporting: a look at the new TV platforms
16th September 2010
New to TV?
A guide to successful TV advertising
16th June 2010
The Winning Formula:
TV creativity & effectiveness
11th March 2010
Watch TV Technology: Boxing Clever on demand
